Key statistics

Is CRCT a good stock to buy in 2026?

Cricut, Inc. (CRCT) currently trades at a significantly lower P/E ratio of 12.56x compared to the Computer Hardware sector average of 43.7x, suggesting it could be undervalued based on this metric. The company’s discounted cash flow (DCF) fair value stands at $10.69, indicating a substantial 145.2% upside potential from its current price. However, analyst sentiment is unanimously bearish with a 0.0% buy rating and a consensus target of $3.88, implying a downside. Not investment advice.

2026 CRCT price scenarios

Based on analyst consensus of $3.88 from 4 analysts. Not a prediction by Alert Invest.

About Cricut, Inc. (CRCT)

Cricut, Inc. designs and markets a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates in three segments: Connected Machines, Subscriptions, and Accessories and Materials.

Cricut, Inc. (CRCT) is a technology company focused on empowering creativity through its innovative platform. Led by CEO Ashish Arora, the company provides tools and software that allow users to design and create a wide array of personalized goods. Its core business revolves around Connected Machines, a growing Subscriptions segment offering digital content and tools, and a robust Accessories and Materials division, catering to crafters and DIY enthusiasts globally.

CRCT competitive moat and business analysis

CRCT maintains a net margin of 10.36%, which, while healthy, needs context within the broader Computer Hardware sector. Unfortunately, specific ROE and ROIC data are N/A for Cricut, Inc., making direct comparison on these critical efficiency metrics challenging. However, its low debt-to-equity ratio of 0.03x indicates a strong financial structure, reducing financial risk and providing flexibility.

Cricut’s revenue streams are categorized into Connected Machines, Subscriptions, and Accessories and Materials. While detailed segment performance for fiscal year 2025 is not explicitly provided in our data, these categories highlight the company’s integrated approach: selling the core hardware, providing recurring software and content, and supplying consumables for ongoing use. This diversified model helps capture various aspects of the creative consumer market.

The company’s revenue growth has seen a slight decline of -0.5% year-over-year, suggesting some headwinds in its core markets or increased competition. Without recent transcript quotes, it’s difficult to pinpoint the exact drivers of this trend or management’s specific strategies to re-accelerate growth. Monitoring future earnings calls for insights into subscriber growth and machine sales trends will be crucial for understanding its long-term moat.

When considering CRCT stock in the broader market, investors might compare its performance and outlook against peers. Evaluating CRCT’s business model and financial metrics against companies like COHU, CRSR, and CTS provides essential insights into its relative strengths and weaknesses. For a more detailed side-by-side analysis, explore comparisons such as CRCT vs COHU, CRCT vs CRSR, and CRCT vs CTS.

Cricut, Inc. analyst rating

Based on 4 analysts. 0.0% rate CRCT Buy or Strong Buy.

A 0.0% buy rating among analysts is a significant point of concern for any technology stock, particularly in a sector known for innovation and growth potential. This unanimous ‘Sell’ consensus from four analysts implies a strong lack of confidence in CRCT stock’s near-term prospects, raising questions for those considering CRCT valuation.

Is CRCT undervalued or overvalued?

Assessing CRCT valuation reveals a compelling narrative of potential undervaluation. The company’s P/E ratio stands at 12.56x, a substantial discount when compared to the Computer Hardware sector average of 43.7x. This significant gap suggests that CRCT stock may be trading below its intrinsic value relative to its industry peers, offering an attractive entry point for value-oriented investors.

Further bolstering the argument for an undervalued CRCT stock is its Discounted Cash Flow (DCF) fair value of $10.69, which implies a remarkable 145.2% upside from the current price. While a low P/B ratio of 2.57x also indicates a reasonable valuation, the consensus analyst target of $3.88 paints a contrasting picture, suggesting a potential downside. This divergence highlights the importance of thorough individual research when evaluating if CRCT is a good stock to add to one’s portfolio.

CRCT financial health & key metrics

For value investors, CRCT stock presents a mixed but intriguing picture. Its P/E ratio of 12.56x is substantially lower than the sector average of 43.7x, suggesting potential undervaluation, further supported by a DCF fair value indicating 145.2% upside. The company boasts a strong balance sheet with a low debt/equity ratio of 0.03x and a robust FCF yield of 15.0%. However, the declining revenue growth of -0.5% and the N/A status for ROE/ROIC are areas that require deeper scrutiny, as sustained profitability and efficient capital utilization are key for long-term growth and CRCT valuation.

Cricut, Inc. earnings history & next report

Cricut, Inc. reported EPS of $0.1, beating estimates by 100.0%. Next earnings: 2026-08-04 with EPS estimate of $0.04.

Looking ahead to the next earnings report on 2026-08-04, investors should pay close attention to management’s guidance on revenue and subscriber growth, especially following the recent 0.5% year-over-year revenue decline. While Cricut, Inc. successfully beat its last EPS estimate by 100.0% with a reported $0.1, the upcoming EPS estimate is a modest $0.04. Key metrics to watch will include any commentary on new product adoption, international expansion, and strategies to address the current analyst ‘Sell’ consensus regarding CRCT stock.

CRCT daily short volume

Short volume data from FINRA CNMS Consolidated — shares sold short in the most recent US trading session. A high short ratio can signal bearish conviction or a potential short squeeze. Updated every trading day.

CRCT insider trading activity

Corporate insiders must report trades to the SEC within two business days.

Source: SEC Form 4 via EDGAR · Data: Financial Modeling Prep · Not investment advice

Recent CRCT analyst rating changes

Cricut, Inc. stock news today

How does CRCT compare to its peers?

Understanding how CRCT stock performs relative to its competitors in the Technology sector, particularly within Computer Hardware, is crucial for a complete investment picture. Comparing key metrics, business models, and growth trajectories can highlight CRCT’s unique position and potential challenges.

FAQ — Cricut, Inc. (CRCT) stock