Quick verdict: CRCT vs CTS in 2026

Overall, Cricut (CRCT) appears to hold an edge in terms of valuation and free cash flow generation, while CTS Corporation (CTS) demonstrates stronger revenue growth and higher operating margins. CTS is clearly the growth leader with positive revenue expansion, whereas CRCT offers a more compelling value proposition based on its lower P/E and significant DCF upside. CTS, with its 25.0% Buy rating, is the analyst favourite, though CRCT presents the most substantial calculated upside from its discounted cash flow model. This is not investment advice.

CRCT vs CTS: key metrics side by side

Full side-by-side comparison of CRCT and CTS across valuation, profitability, growth and analyst sentiment. Data updated 2026-05-12.

CRCT vs CTS valuation comparison

When examining the CRCT vs CTS valuation, investors find two distinct profiles in 2026. Cricut (CRCT) presents a significantly more attractive valuation at a Price-to-Earnings (P/E) ratio of 12.56x, which is nearly half of CTS Corporation’s (CTS) P/E of 25.51x. This suggests that CRCT’s earnings are valued at a much lower multiple by the market. Similarly, CRCT’s Price-to-Book (P/B) ratio of 2.57x is also more favorable compared to CTS’s 3.16x, indicating that CRCT’s assets are valued less expensively relative to its market price.

Furthermore, the Discounted Cash Flow (DCF) models indicate a substantial upside potential for CRCT, with a projected increase of +145.2% to a fair value of $10.69 from its current price of $4.36. While CTS also shows a healthy DCF upside of +65.1% to $101.55 from its current $61.49, CRCT’s potential upside is more than double that of CTS. Based on these metrics, CRCT appears to be the cheaper stock from a traditional valuation standpoint and offers a considerably larger theoretical upside for value-focused investors looking at crct vs cts fundamentals and valuation.

CRCT vs CTS growth comparison

A key differentiator in the CRCT vs CTS stock comparison 2026 lies in their recent revenue growth trajectories. CTS Corporation (CTS) demonstrates stronger top-line momentum with a positive year-over-year revenue growth of 5.2%, reaching $542,162,000. This indicates a consistent demand for its products and services and an ability to expand its market presence. In contrast, Cricut (CRCT) experienced a slight contraction in revenue, with a growth rate of -0.5%, bringing its total revenue to $708,780,000. While CRCT’s absolute revenue figure is higher, its stagnant to slightly negative growth suggests challenges in expanding its user base or product sales in the current market.

Looking forward, CTS’s positive growth rate positions it as the company with stronger operational momentum. While no explicit forward estimates beyond the provided revenue growth rates are given, the sustained positive growth for CTS implies a more robust business environment and potentially higher future earnings power. Investors prioritizing growth and market expansion would likely find CTS’s performance more appealing, indicating it has the stronger momentum compared to CRCT’s current plateau. This is a critical factor when evaluating crct vs cts earnings growth comparison.

CRCT vs CTS profitability

Evaluating the crct vs cts profitability comparison, CTS Corporation generally exhibits stronger profit margins. CTS boasts a net profit margin of 12.44%, which is notably higher than Cricut’s (CRCT) 10.36%. This indicates that CTS is more efficient at converting its revenue into actual profit for shareholders. The difference is even more pronounced at the EBITDA level, where CTS’s EBITDA margin of 22.17% significantly outperforms CRCT’s 15.39%. These higher operating margins for CTS suggest better cost control and operational efficiency within its business model.

When it comes to generating cash, however, CRCT takes a clear lead. Cricut’s Free Cash Flow (FCF) yield stands at an impressive 15.0%, indicating its strong ability to generate cash relative to its market capitalization. CTS, while profitable, has a lower FCF yield of 4.98%. This suggests that while CTS is more efficient on paper, CRCT is generating a healthier stream of actual cash that can be used for reinvestment, debt reduction, or shareholder returns. Neither company had a reported Return on Equity (ROE) figure available in the provided data. Therefore, while CTS exhibits higher margin efficiency, CRCT currently generates more free cash, which is a crucial aspect for cash-focused investors analyzing crct vs cts dividend and margins analysis.

Analyst ratings: CRCT vs CTS

The analyst community presents a mixed, yet generally cautious, view on both CRCT and CTS, providing valuable insights into the crct vs cts analyst ratings and recommendations. For Cricut (CRCT), out of 4 analysts covering the stock, none have issued a “Buy” rating (0.0% Buy). The consensus among these analysts is a “Sell,” with a collective price target of $3.88, implying an 11.0% downside from its current price of $4.36. This indicates a strong lack of confidence in CRCT’s near-term performance from the analyst perspective.

In contrast, CTS Corporation (CTS) receives a slightly more favorable, albeit still conservative, reception from analysts. With 4 analysts also covering CTS, 25.0% have issued a “Buy” rating. The overall consensus for CTS is a “Hold,” which is a less bearish stance than CRCT’s “Sell.” However, the consensus price target for CTS is an unusual $0, implying a -100.0% downside. This anomaly in the target price suggests extreme caution or perhaps a lack of updated or meaningful price targets from all analysts. Despite this, the presence of some buy ratings and a “Hold” consensus makes CTS appear marginally preferred by analysts, even with the perplexing target. This information is key for those tracking crct vs cts top analysts opinions.

Should I buy CRCT or CTS stock in 2026?

When considering should i buy crct or cts stock in 2026, investors need to align their decision with their investment objectives. For growth-oriented investors, CTS Corporation (CTS) presents a more compelling case. With a revenue growth rate of 5.2% year-over-year, CTS clearly demonstrates stronger momentum in expanding its business operations and increasing its top line, unlike Cricut’s (CRCT) stagnant -0.5% growth. While both operate within the broader technology sector, CTS’s ability to grow its revenue indicates a more dynamic market position or effective business strategy currently.

Value investors, on the other hand, might find Cricut (CRCT) to be the more attractive option. CRCT trades at a significantly lower Price-to-Earnings (P/E) ratio of 12.56x compared to CTS’s 25.51x, suggesting its earnings are available at a more affordable price. Furthermore, CRCT’s Discounted Cash Flow (DCF) model indicates a substantial +145.2% upside potential, far exceeding CTS’s +65.1%. This makes CRCT appealing for those seeking undervalued assets with considerable theoretical upside, aligning with the core principles of value investing in this crct vs cts fundamentals and valuation comparison.

For investors prioritizing income, Cricut (CRCT) is the only option here, albeit with a modest offering. CRCT provides a small dividend yield of 0.19%, whereas CTS Corporation currently offers no dividend (0.0%). While neither company is a significant income play, CRCT’s dividend provides a slight edge for those looking for any form of recurring shareholder return. Ultimately, the decision on should i buy crct or cts stock 2026 hinges on an individual’s tolerance for risk, desired growth profile, and valuation preference. This is not investment advice; always conduct your own thorough research.

More CRCT and CTS comparisons

CRCT full stock analysis · CTS full stock analysis · All stock comparisons

FAQ: CRCT vs CTS