Key statistics

Is KO a good stock to buy in 2026?

The Coca-Cola Company (KO) currently trades at a P/E ratio of 24.88x, offering a discount compared to the Beverages – Non-Alcoholic sector average of 29.3x. Our Discounted Cash Flow (DCF) model suggests a fair value of $108.0, indicating a potential upside of 36.3% from the current price. With 60.4% of analysts rating KO stock as a “Buy,” the sentiment leans positive, but investors should conduct their own research, as this is not investment advice.

2026 KO price scenarios

Based on analyst consensus of $85.71 from 48 analysts. Not a prediction by Alert Invest.

About The Coca-Cola Company (KO)

The Coca-Cola Company, a beverage company, manufactures, markets, and sells various nonalcoholic beverages worldwide. The company provides sparkling soft drinks, sparkling flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and other beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers, such as restaurants and convenience stores.

The Coca-Cola Company is led by CEO Henrique Braun, who oversees a global workforce of approximately 69,700 employees dedicated to delivering a vast portfolio of beverages. The company’s distinctive strengths lie in its unparalleled brand recognition, extensive global distribution network, and a resilient business model that thrives on consumer loyalty and continuous innovation within the non-alcoholic beverage sector. These factors contribute significantly to its stability as a Consumer Defensive stock.

KO competitive moat and business analysis

The Coca-Cola Company benefits from a powerful competitive moat primarily driven by its iconic brand equity, which has been cultivated over a century. This allows KO to command strong pricing power and maintain impressive profitability metrics, including a net profit margin of 27.8%. While specific Return on Equity (ROE) and Return on Invested Capital (ROIC) data are currently unavailable, the company’s consistent ability to generate substantial free cash flow and maintain high margins speaks to its operational efficiency and market dominance in its industry.

For fiscal year 2025, The Coca-Cola Company’s revenue streams are diversified across various beverage categories, including sparkling soft drinks, juices, water, sports drinks, and teas. Geographically, KO’s extensive reach spans nearly every country worldwide, with significant contributions from key regions such as North America, Latin America, Europe, Africa, and Asia Pacific. This global diversification helps mitigate regional economic downturns and provides multiple avenues for growth, bolstering the stability of KO stock.

The competitive moat for KO stock remains robust, with the company showcasing a revenue growth of 1.9% year-over-year, indicating steady, albeit moderate, expansion. This growth is underpinned by continuous efforts in innovation and market penetration. The Q4 2025 earnings call on February 10, 2026, featuring CEO James Quincey and CEO-elect Henrique Braun, underscored the company’s operational strength. As Robin Halpern noted, “We’ve posted schedules under Financial Information in the Investors section of our company website,” emphasizing transparent financial reporting that supports investor confidence in the company’s long-term strategy and enduring brand power.

When evaluating KO stock, it’s essential to consider its position relative to key industry peers. While Anheuser-Busch InBev (BUD) operates primarily in alcoholic beverages, it shares distribution and consumer spending dynamics with KO. Coca-Cola Europacific Partners (CCEP) is a key bottling partner, reflecting KO’s franchise model, while Coca-Cola Consolidated (COKE) is another significant bottler in North America. These comparisons highlight KO’s unique position as the concentrate producer, granting it higher margins and less capital-intensive operations compared to its bottling partners and other beverage companies. For a deeper dive, consider a comparison of KO vs BUD, KO vs CCEP, or KO vs COKE.

The Coca-Cola Company analyst rating

Based on 48 analysts. 60.4% rate KO Buy or Strong Buy.

A 60.4% ‘Buy’ rating from 48 analysts is generally considered a strong positive signal within the Consumer Defensive sector, indicating confidence in KO stock’s stability and growth prospects. Given the mature nature of the beverage industry, this level of conviction suggests analysts see sustained demand and effective business strategies driving future performance.

Is KO undervalued or overvalued?

Analyzing KO stock valuation, its current P/E ratio of 24.88x stands notably below the Beverages – Non-Alcoholic sector average of 29.3x, suggesting that the stock may be trading at a relative discount. This can be an attractive point for investors looking for value within a traditionally stable sector.

Furthermore, a Discounted Cash Flow (DCF) model indicates a fair value of $108.0, implying a substantial 36.3% upside from the current trading price. This DCF analysis suggests that KO stock is fundamentally undervalued. However, other metrics like the P/B ratio of 10.13x signal that the stock is relatively expensive on a book value basis, warranting a comprehensive look at the KO valuation before making investment decisions.

KO financial health & key metrics

For value investors, The Coca-Cola Company (KO) presents a mixed financial picture. While its P/E ratio of 24.88x appears attractive compared to the sector average of 29.3x, and a DCF fair value of $108.0 suggests significant undervaluation (36.3% upside), other metrics warrant careful consideration. The company maintains excellent net margins at 27.8% and a fair FCF yield of 3.68%, indicating robust cash generation. However, a debt-to-equity ratio of 1.3x is moderate, and revenue growth at 1.9% suggests a slower pace of expansion. Investors focused on intrinsic value might find the DCF compelling, but should weigh it against the moderate growth and debt levels when considering if KO is a good stock for their portfolio.

The Coca-Cola Company earnings history & next report

The Coca-Cola Company reported EPS of $0.86, beating estimates by 5.91%. Next earnings: 2026-07-28 with EPS estimate of $0.93.

For its upcoming earnings report on 2026-07-28, with an estimated EPS of $0.93, investors in KO stock should closely watch several key areas. Beyond the headline EPS, attention will be on organic revenue growth, particularly in emerging markets, and how the company is managing inflationary pressures on input costs. Commentary on the effectiveness of recent product innovations, the performance of its diversified beverage portfolio beyond sparkling soft drinks, and any updates on strategic initiatives or global demand trends will be crucial for assessing the future trajectory of The Coca-Cola Company and its KO valuation.

KO daily short volume

Short volume data from FINRA CNMS Consolidated — shares sold short in the most recent US trading session. A high short ratio can signal bearish conviction or a potential short squeeze. Updated every trading day.

KO insider trading activity

Corporate insiders must report trades to the SEC within two business days.

Source: SEC Form 4 via EDGAR · Data: Financial Modeling Prep · Not investment advice

Recent KO analyst rating changes

The Coca-Cola Company stock news today

How does KO compare to its peers?

Understanding The Coca-Cola Company’s competitive landscape is vital for assessing KO stock’s potential. While direct comparables are rare given its unique market position, examining key players in the broader beverage sector offers valuable insights into relative performance, market share dynamics, and strategic positioning.

FAQ — The Coca-Cola Company (KO) stock