Key statistics

Is MORN a good stock to buy in 2026?

Morningstar, Inc. (MORN) stock appears to be a cautious buy in 2026. While its P/E ratio of 16.33x is attractive compared to the sector average of 20x, its DCF model suggests significant undervaluation with a fair value of $295.1, representing a 75.5% upside. However, analyst sentiment is tempered, with only 33.3% issuing a ‘Buy’ rating, leading to a consensus ‘Hold’.

2026 MORN price scenarios

Based on analyst consensus of $236.5 from 6 analysts. Not a prediction by Alert Invest.

About Morningstar, Inc. (MORN)

Morningstar, Inc. provides independent investment research services in North America, Europe, Australia, and Asia. The company offers web-based tools; investment data, fundamental equity and manager research, private capital markets research, credit and fund rating, and index, as well as environmental, social, and governance (ESG) rating services; and investment offerings, including managed investment products, publicly listed and private companies, fixed income securities, and real-time global market data for financial advisors, asset managers, retirement plan providers and sponsors, and individual and institutional investors.

Led by CEO Kunal Kapoor, Morningstar operates with approximately 11,115 employees globally. The company’s distinctive strengths lie in its comprehensive independent investment research, extensive global data coverage, and trusted brand reputation among both institutional and individual investors seeking robust financial insights. This broad expertise and client base are crucial elements underpinning the value of MORN stock.

MORN competitive moat and business analysis

Morningstar, Inc. establishes a competitive advantage through its deep, independent investment research and extensive data offerings. With a net margin of 16.06%, the company demonstrates strong profitability. While explicit Return on Equity (ROE) and Return on Invested Capital (ROIC) figures are not available, the consistent performance suggests efficient capital deployment within its specialized niche of financial data and analytics. This robust margin allows for continued investment in technology and content, reinforcing its market position.

Regarding revenue breakdown, detailed segment and geographical data for Morningstar, Inc. for fiscal year 2025 is not publicly available in the provided dataset. However, generally, Morningstar’s revenue is diversified across various investment research products, data solutions, and managed investment offerings, serving a global client base including financial advisors, asset managers, and individual investors. This diversification helps to mitigate risks associated with reliance on a single product or market.

The moat trend for Morningstar appears stable with a healthy revenue growth of 7.5% year-over-year. This consistent growth indicates sustained demand for its high-quality data and analytical tools. Without a specific transcript quote, we can infer that the company likely benefits from the increasing complexity of financial markets and the ongoing need for independent, reliable investment insights, driving its forward momentum for MORN stock.

When comparing MORN to its peers such as MORN vs BMNR, MORN vs FDS, and MORN vs FHN, Morningstar often stands out for its strong brand equity in independent research. While specific comparisons vary by metric, Morningstar’s comprehensive suite of services and global reach position it as a formidable player in the Financial Services sector, particularly in Financial – Data & Stock Exchanges. Investors looking at MORN valuation should consider these qualitative advantages.

Morningstar, Inc. analyst rating

Based on 6 analysts. 33.3% rate MORN Buy or Strong Buy.

A 33.3% buy rating for MORN stock, while indicating some bullish sentiment, is not overwhelmingly strong, particularly within the Financial Services sector where higher conviction might be seen for standout growth stocks. The predominant ‘Hold’ consensus suggests a balanced view among analysts, where many believe the stock’s current price accurately reflects its near-term prospects.

Is MORN undervalued or overvalued?

When assessing MORN valuation, we observe a mixed picture. The P/E ratio of 16.33x is notably lower than the sector average of 20x, suggesting that Morningstar stock is currently trading at a more attractive earnings multiple relative to its industry peers. This could indicate that MORN is fairly valued or even slightly undervalued based on earnings alone, making it an interesting prospect for investors seeking value in the Financial Services sector.
However, a deeper dive into the valuation metrics reveals additional nuances. While the P/E ratio looks favorable, the P/B ratio stands at 6.46x, which typically indicates a more expensive stock in terms of assets. Conversely, the P/S ratio of 2.55x appears quite reasonable, suggesting that the market isn’t overpaying for Morningstar’s revenue. Critically, the Discounted Cash Flow (DCF) model estimates MORN’s fair value at $295.1, representing a substantial 75.5% upside from the current price, which could mean that MORN stock is significantly undervalued from a fundamental perspective.

MORN financial health & key metrics

For value investors, MORN stock presents a compelling yet complex financial profile. The company boasts strong profitability with a 16.06% net margin and a robust 6.84% FCF yield, indicating efficient cash generation. Its revenue growth of 7.5% suggests a healthy business trajectory. While the debt-to-equity ratio of 1.87x is high and warrants attention, the P/E ratio being below the sector average, combined with a significantly undervalued DCF fair value of $295.1, makes Morningstar, Inc. an attractive candidate for those seeking long-term growth at a reasonable price, provided the debt can be managed effectively.

Morningstar, Inc. earnings history & next report

Morningstar, Inc. reported EPS of $3.18, beating estimates by 31.95%. Next earnings: 2026-07-29 with EPS estimate of $2.82.

Investors watching MORN stock should keenly observe the upcoming earnings report on 2026-07-29. Given the previous quarter’s significant EPS beat, the market will be looking for continued positive momentum. The estimated EPS of $2.82 will serve as a critical benchmark; outperforming this estimate could provide a strong catalyst for MORN, while a miss might raise concerns about its growth trajectory and overall MORN valuation.

MORN daily short volume

Short volume data from FINRA CNMS Consolidated — shares sold short in the most recent US trading session. A high short ratio can signal bearish conviction or a potential short squeeze. Updated every trading day.

MORN insider trading activity

Corporate insiders must report trades to the SEC within two business days.

Source: SEC Form 4 via EDGAR · Data: Financial Modeling Prep · Not investment advice

Recent MORN analyst rating changes

Morningstar, Inc. stock news today

How does MORN compare to its peers?

When evaluating MORN stock, it’s insightful to compare its performance and fundamentals against key competitors in the Financial – Data & Stock Exchanges industry. These comparisons help contextualize Morningstar’s market position, growth prospects, and MORN valuation relative to its peers.

FAQ — Morningstar, Inc. (MORN) stock