SON
Sonoco Products Company
Updated 2026-04-23
Sonoco Products Company (SON) Stock Price, Analysis & Forecast 2026
$51.56 ▼ 0.29%
SON interactive stock chart
Key statistics
| Market cap | $4.86B | Today’s volume | 192,118 |
| Revenue (TTM) | $7.52B | Avg. daily volume | N/A |
| P/E ratio | 4.74x | Today’s range | 47.9 – 52.7984 |
| Debt / equity | 0.41x | 52-week range | 38.65-58.44 |
| Net margin | 13.83% | Beta | 0.49x |
| ROE | N/A% | Current ratio | 0.96x |
| Dividend & yield | $2.12 (0.04%) | Next earnings | 2026-07-16 |
| FCF yield | 5.47% | FMP rating | A |
| DCF fair value | $127.83 (159.6%) | Revenue growth | 41.7% |
See also: DORM · GEF · GPK · KTB · REYN · All Packaging & Containers stocks
Is SON a good stock to buy in 2026?
Sonoco Products Company (SON) appears to be an attractive investment based on its significantly undervalued P/E ratio of 4.74x compared to the sector average of 20x. The stock also boasts a robust discounted cash flow (DCF) fair value of $127.83, indicating a substantial 159.6% upside potential from its current price. With 42.9% of analysts issuing a ‘Buy’ rating, SON stock currently presents a compelling case for investors seeking value in the Packaging & Containers industry.
Recent EPS Miss (-22.08%)
Consensus Buy
2026 SON price scenarios
Based on analyst consensus of $59.17 from 21 analysts. Not a prediction by Alert Invest.
Requires:
- Sustained global economic growth boosting demand across both consumer and industrial packaging sectors.
- Successful introduction of innovative, sustainable packaging solutions capturing significant market share.
- Favorable trends in raw material prices and efficient cost management driving margin expansion.
Assumes:
- Continued stable performance in core markets, aligned with current industry trends for packaging products.
- Sonoco achieves its forward EPS estimate of $7.14441 and forward revenue of $7.82 billion for the upcoming periods.
- Analyst ratings remain consistent, supporting the current ‘Buy’ consensus with a target upside of 20.1%.
Key risks:
- Significant downturn in global manufacturing or consumer spending, reducing demand for packaged goods.
- Intense competitive pressures or oversupply in the packaging market leading to price erosion.
- Unforeseen increases in raw material costs or supply chain disruptions severely impacting profitability.
How does SON compare?
Side-by-side valuation, growth, and analyst ratings vs top Consumer Cyclical competitors.
About Sonoco Products Company (SON)
Sonoco Products Company, together with its subsidiaries, manufactures and sells industrial and consumer packaging products in North and South America, Europe, Australia, and Asia. The company operates through two segments: Consumer Packaging and Industrial Paper Packaging. The Consumer Packaging segment round and shaped rigid paper containers; metal and peelable membrane ends and closures; thermoformed plastic trays and containers; printed flexible packaging; and global brand artwork management.
Under the leadership of CEO Robert Howard Coker, Sonoco Products Company operates with a significant global footprint and an estimated 23,400 employees worldwide. The company distinguishes itself through its diversified portfolio across consumer and industrial packaging, leveraging decades of experience and a commitment to innovation to serve a broad range of industries. This strategic focus allows Sonoco to maintain relevance and adapt to evolving market demands in the competitive packaging sector.
SON competitive moat and business analysis
Sonoco Products Company aims to maintain a competitive advantage through its extensive product range and global operational scale. Its net margin stands at a healthy 13.83%, indicating efficient cost management relative to its revenue. While specific ROE/ROIC figures are not available, the company’s consistent presence in a foundational industry like packaging often suggests stable, if not exceptional, returns on capital through its operational efficiencies and established customer relationships. This efficiency contributes to the intrinsic value of SON stock.
The company’s revenue of $7.52 billion (TTM) reflects its broad market penetration. Sonoco’s operations, as reported for fiscal year 2025 (FY 2025) on 2025-12-31, highlight a dual focus on Consumer Packaging, encompassing items like rigid paper containers, metal and peelable membrane ends, thermoformed plastic trays, printed flexible packaging, and global brand artwork management, and Industrial Paper Packaging, which includes paperboard, tubes, and cores. Geographically, its operations extend across North and South America, Europe, Australia, and Asia, ensuring a diversified revenue stream less susceptible to regional economic downturns.
The impressive year-over-year revenue growth of 41.7% demonstrates a strong upward trend for Sonoco Products Company, potentially indicating a strengthening of its market position or successful strategic expansions. This growth is a crucial factor when evaluating the sustainability of the SON stock and its long-term potential. Without a specific transcript quote available, the robust revenue performance itself acts as a strong indicator of the company’s ability to capitalize on market opportunities and expand its operational reach, thereby enhancing its competitive moat over time, underpinning its SON valuation.
Compared to peers such as DORM, GEF, and GPK, Sonoco’s broad portfolio and global presence provide a solid foundation. While each competitor has its strengths, Sonoco’s diversified product offerings in both consumer and industrial packaging may offer a more resilient business model. Investors interested in how SON stock performs against these rivals should explore a detailed comparison to understand relative strengths in metrics like profitability, growth, and valuation, especially considering its attractive P/E ratio. For a deeper dive, consider specific comparisons like SON vs DORM, SON vs GEF, and SON vs GPK.
Sonoco Products Company analyst rating
Based on 21 analysts. 42.9% rate SON Buy or Strong Buy.
With 42.9% of analysts rating SON as a ‘Buy’ or ‘Strong Buy’, this indicates a moderately positive sentiment for a company within the Consumer Cyclical sector. While not overwhelmingly bullish, it reflects a significant portion of the analytical community viewing the SON stock favorably, suggesting potential upside as reflected in the consensus target.
SON financial scorecard
Comprehensive ranking of SON across four financial dimensions.
6.0/10
| Metric | Value | Signal & strength |
|---|---|---|
| Debt / equity | 0.41x | Low debt |
| Current ratio | 0.96x | Tight |
| FCF yield | 5.47% | Strong |
| DCF vs price | +159.6% | Undervalued |
| FMP debt score | 1/5 | Below avg |
10/10
| Metric | Value | Signal & strength |
|---|---|---|
| Gross margin | 20.92% | Low |
| Net margin | 13.83% | Good |
| EBITDA margin | 20.62% | Good |
| ROE | N/A | Low |
| ROA | N/A | Low |
| FMP ROE score | 5/5 | Above avg |
10/10
| Metric | Value | Signal & strength |
|---|---|---|
| Revenue growth YoY | +41.7% | Accelerating |
| Revenue (TTM) | $7.52B | Large scale |
| Forward EPS est. | $7.14441 | Analyst consensus |
| Forward revenue | $7.8B | Analyst consensus |
| FMP DCF score | 5/5 | Above avg |
7.0/10
| Metric | Value | Signal & strength |
|---|---|---|
| P/E ratio | 4.74x | Cheap |
| P/B ratio | 1.37x | Cheap |
| P/S ratio | 0.65x | Cheap |
| DCF fair value | $127.83 | Undervalued |
| FMP P/E score | 4/5 | Above avg |
| FMP overall | 4/5 | Strong |
Is SON undervalued or overvalued?
When assessing SON valuation, the stock stands out with a compelling P/E ratio of 4.74x, which is remarkably lower than the Packaging & Containers sector average of 20x. This suggests that Sonoco Products Company may be significantly undervalued relative to its industry peers, offering a potential entry point for value-oriented investors. Such a low P/E ratio is often a key indicator for those asking ‘is SON a good stock’ for long-term growth and capital appreciation.
Further bolstering the argument for an attractive SON valuation, our discounted cash flow (DCF) model estimates a fair value of $127.83 per share. This represents a substantial 159.6% upside from the current trading price, strongly indicating that SON stock is currently trading well below its intrinsic value. This makes a strong case for investors wondering ‘is SON a good stock’ from a valuation perspective, given its significant potential for price appreciation towards its calculated fair value.
SON financial health & key metrics
| Metric | SON | Sector avg | Signal |
|---|---|---|---|
| P/E ratio | 4.74x | 20x | Cheap |
| Net margin | 13.83% | — | Strong |
| ROE / ROIC | N/A | — | N/A |
| Debt / equity | 0.41x | — | Low |
| FCF yield | 5.47% | — | Strong |
| Revenue growth | 41.7% | — | Accelerating |
| DCF fair value | $127.83 | — | Undervalued |
For value investors, Sonoco Products Company presents an interesting profile for SON stock. Its exceptionally low P/E ratio of 4.74x compared to the sector average points to significant potential undervaluation, while its impressive DCF fair value of $127.83 further supports this view. Coupled with a strong revenue growth of 41.7% and a healthy free cash flow yield of 5.47%, the company demonstrates solid operational performance and financial strength. While ROE/ROIC data is unavailable, the low debt-to-equity ratio of 0.41x signifies a conservative balance sheet, making SON stock a noteworthy consideration for those seeking stability and growth at a reasonable price when evaluating if SON is a good stock to add to their portfolio.
Sonoco Products Company earnings history & next report
Sonoco Products Company reported EPS of $1.2, missing estimates by 22.08%. Next earnings: 2026-07-16 with EPS estimate of $1.54.
The recent earnings report saw Sonoco Products Company miss EPS estimates by 22.08%, reporting $1.2. Looking ahead to the next earnings call on 2026-07-16, investors should keenly watch whether the company can meet or exceed the EPS estimate of $1.54. Key areas to monitor will be any updates on cost management strategies, demand trends in both consumer and industrial packaging segments, and management’s outlook on raw material prices and their impact on future margins, as these factors will heavily influence the future performance of SON stock and its overall SON valuation.
SON daily short volume
Short volume data from FINRA CNMS Consolidated — shares sold short in the most recent US trading session. A high short ratio can signal bearish conviction or a potential short squeeze. Updated every trading day.
| Metric | Value | Context |
|---|---|---|
| Short volume ratio | 68.7% | >60% = dominant short pressure |
| Shares sold short | 2.18M | FINRA-reported for 2026-04-22 |
| Total reported volume | 3.17M | All FINRA ATS + OTC volume |
| Exempt short volume | 60.4K | Market-maker / arbitrage exempt trades |
| Signal | High bearish pressure | FINRA CNMS Consolidated |
SON insider trading activity
Corporate insiders must report trades to the SEC within two business days.
| Date | Insider | Role | Type | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| 2026-04-01 | Whiddon Thomas E | Director | Purchase | 657 | N/A | $0 | SEC |
| 2026-04-01 | Mcgarvie Blythe J | Director | Purchase | 657 | N/A | $0 | SEC |
| 2026-04-01 | Kyle Richard G | Director | Purchase | 657 | N/A | $0 | SEC |
| 2026-04-01 | Istavridis Eleni | Director | Purchase | 657 | N/A | $0 | SEC |
| 2026-04-01 | Hill Robert R Jr | Director | Purchase | 1,292 | N/A | $0 | SEC |
| 2026-04-01 | Haley John R | Director | Purchase | 1,835 | N/A | $0 | SEC |
Source: SEC Form 4 via EDGAR · Data: Financial Modeling Prep · Not investment advice
Recent SON analyst rating changes
| Firm | Previous | New rating | Date | Action | |
|---|---|---|---|---|---|
| Baird | Neutral | → | Neutral | 2026-04-23 | Reiterated |
| Truist Securities | Buy | → | Buy | 2026-04-15 | Reiterated |
| UBS | Neutral | → | Neutral | 2026-04-10 | Reiterated |
| Deutsche Bank | Hold | → | Buy | 2026-04-01 | Upgrade |
| Wells Fargo | Equal Weight | → | Equal Weight | 2026-03-20 | Reiterated |
Sonoco Products Company stock news today
No major news regarding Sonoco Products Company (SON) stock has been reported this week. Investors are advised to keep an eye on industry-specific developments and company announcements that could impact its performance.
How does SON compare to its peers?
For investors evaluating SON stock, it’s beneficial to compare Sonoco Products Company against its direct and indirect competitors within the broader Consumer Cyclical sector and specifically the Packaging & Containers industry. Understanding how Sonoco stacks up against peers like Dorman Products (DORM), Greif (GEF), and Graphic Packaging Holding (GPK) can provide valuable context for its market position, operational efficiency, and overall investment appeal when determining if SON is a good stock.
Dorman Products Inc. designs, manufactures, and distributes automotive replacement parts and fasteners for passenger cars, light trucks, and heavy duty equipment. The company’s diverse product line caters to the automotive aftermarket, offering solutions for vehicle repairs and maintenance.
Greif, Inc. is a global leader in industrial packaging products and services, producing steel, plastic, and fibre drums, intermediate bulk containers, and other packaging. They also manage timber properties, providing a comprehensive packaging solution.
Graphic Packaging Holding Company provides consumer packaging solutions for the food, beverage, and other consumer product industries. They are a major producer of paperboard-based packaging, offering sustainable and innovative designs.
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FAQ — Sonoco Products Company (SON) stock
What is the market cap for SON?
As of 2026-04-23, SON market cap is $4.86B.
What is the P/E ratio for SON?
SON P/E is 4.74x vs Packaging & Containers sector avg 20x, indicating it is significantly cheap compared to its industry peers.
What is the analyst price target for SON?
Consensus: $59 (20.1% upside). High: $69. Low: $47. 21 analysts as of 2026-04-23. Not a prediction by Alert Invest.
Is SON a good investment in 2026?
With 42.9% of analysts recommending a ‘Buy’ and a P/E ratio of 4.74x significantly below the sector average, SON stock appears to be a potentially strong investment for value-oriented portfolios. The impressive DCF fair value of $127.83 further strengthens its appeal. However, the recent EPS miss by 22.08% suggests some short-term challenges. Always perform your own due diligence before making investment decisions, as this is not investment advice.
Is SON overvalued or undervalued?
Based on its P/E ratio of 4.74x compared to the sector average of 20x, SON stock is considerably undervalued. Furthermore, its discounted cash flow (DCF) fair value of $127.83 suggests a substantial 159.6% undervaluation relative to its current price, indicating significant upside potential for SON valuation.
For informational purposes only. Not investment advice. Data: Financial Modeling Prep & SEC EDGAR. Always do your own research.