Key statistics

Is PG a good stock to buy in 2026?

The Procter & Gamble Company (PG) presents a mixed signal for investors in 2026. While its P/E ratio of 21.31x is slightly above the Household & Personal Products sector average of 20x, its Discounted Cash Flow (DCF) model suggests a fair value of $225.17, indicating it is currently undervalued by 52.9%. Furthermore, a strong consensus with 53.8% analyst buy ratings points towards positive sentiment for PG stock, suggesting it could be a cautious buy for long-term investors.

2026 PG price scenarios

Based on analyst consensus of $161.88 from 52 analysts. Not a prediction by Alert Invest.

About The Procter & Gamble Company (PG)

The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; and antiperspirants and deodorants, personal cleansing, and skin care products under the Olay, Old Spice, Safeguard, Secret, and SK-II brands.

Led by CEO Shailesh G. Jejurikar, Procter & Gamble employs approximately 108,000 individuals globally, leveraging its extensive workforce to manage a vast portfolio of trusted household and personal care brands. The company’s distinctive strengths lie in its unparalleled brand recognition, global distribution network, and a long history of product innovation, which together foster deep consumer loyalty and resilience in various economic climates.

PG competitive moat and business analysis

Procter & Gamble’s competitive advantage is largely derived from its massive scale, brand equity, and extensive distribution capabilities. With a net margin of 19.22% and a gross margin of 50.33%, the company demonstrates strong profitability in the highly competitive consumer defensive sector. While specific ROE/ROIC data is not available, these robust margins suggest efficient operations and a strong ability to convert sales into profit, a hallmark of companies with significant economic moats. This allows PG stock to maintain consistent performance even during challenging periods.

The provided data for fiscal year 2025 does not include a specific breakdown of revenue by segments or geographical regions. However, P&G’s diversified product portfolio, spanning beauty, grooming, healthcare, fabric & home care, and baby, feminine & family care, inherently provides resilience. Its global presence also mitigates risks associated with over-reliance on any single market.

Despite its robust competitive moat, P&G’s revenue growth has been modest at +0.3% year-over-year. This reflects the mature nature of many of its markets and the sheer size of the company. The moat’s trend is focused more on maintaining stability and profitability rather than rapid top-line expansion, which is typical for established consumer staples giants. Investors in PG stock often prioritize consistent dividends and defensive characteristics over aggressive growth.

When comparing Procter & Gamble to its peers like Colgate-Palmolive (CL), The Clorox Company (CLX), and Costco Wholesale (COST), PG generally stands out due to the sheer breadth and depth of its brand portfolio. While peers may excel in specific niches, P&G’s comprehensive market presence and diversification across multiple household product categories provide a broader revenue base and arguably greater long-term stability for PG stock holders.

The Procter & Gamble Company analyst rating

Based on 52 analysts. 53.8% rate PG Buy or Strong Buy.

A 53.8% buy rating for PG stock is generally considered a strong endorsement, particularly for a mature, defensive sector company like Procter & Gamble. While less volatile stocks might often gather more “Hold” ratings, a majority “Buy” suggests analysts see significant upside potential or consistent stability that makes it an attractive investment.

Is PG undervalued or overvalued?

The valuation for PG stock presents a somewhat mixed picture, with different metrics suggesting varying conclusions. Its trailing P/E ratio of 21.31x is slightly higher than the Household & Personal Products sector average of 20x, indicating it might be trading at a slight premium compared to its immediate peers. This premium could be justified by its strong brand portfolio and consistent profitability.

However, a Discounted Cash Flow (DCF) analysis reveals a fair value of $225.17, which implies that PG stock is significantly undervalued by 52.9% relative to its current trading price. This substantial difference suggests that, based on future cash flow projections, P&G could offer considerable upside for long-term investors. Other metrics like the P/B ratio at 6.52x appear expensive, while the P/S ratio of 3.95x suggests a fair valuation.

PG financial health & key metrics

For value investors, PG stock demonstrates robust financial health with an excellent net margin of 19.22%, indicating strong operational efficiency and pricing power. While its P/E ratio is slightly above the sector average, the significant undervaluation suggested by its DCF fair value of $225.17 highlights a potential buying opportunity. The moderate debt-to-equity ratio of 0.68x and fair FCF yield of 4.39% further support its stability, despite a modest revenue growth of 0.3%, positioning P&G as a solid defensive investment.

The Procter & Gamble Company earnings history & next report

The Procter & Gamble Company reported EPS of $1.59, beating estimates by 1.92%. Next earnings: 2026-08-04 with EPS estimate of $1.46.

When The Procter & Gamble Company reports its next earnings on 2026-08-04, investors should closely watch for details on organic sales growth across its key segments, particularly in Beauty and Healthcare, as well as any updates to full-year guidance. Any commentary on input cost inflation and pricing strategies will be crucial in understanding how the company plans to maintain its impressive net margins, especially with an EPS estimate of $1.46 for the upcoming quarter.

PG daily short volume

Short volume data from FINRA CNMS Consolidated — shares sold short in the most recent US trading session. A high short ratio can signal bearish conviction or a potential short squeeze. Updated every trading day.

PG insider trading activity

Corporate insiders must report trades to the SEC within two business days.

Source: SEC Form 4 via EDGAR · Data: Financial Modeling Prep · Not investment advice

Recent PG analyst rating changes

The Procter & Gamble Company stock news today

How does PG compare to its peers?

For investors considering PG stock, it’s insightful to compare its standing against other prominent players in the Consumer Defensive sector. While each company has its unique focus, they all vie for consumer spending on essential household and personal care products. Here’s how Procter & Gamble stacks up against some key competitors.

FAQ — The Procter & Gamble Company (PG) stock